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Acacia
Product
Acacia is a 3-in-1 camping system, with a spacious and weatherproof tent, inflatable carpeted base, and a dual-configurable canopy that can either insulate from the cold or protect from the sun.
Crowdfunding Campaign Page
For this product launch, I wrote copy and developed visual concepts for a landing page we used to collect the email addresses of prospective customers. I repurposed and expanded on this content for the Indiegogo crowdfunding campaign page, which earned Acacia over $1,026,000 in pre-orders from 856 backers.
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