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KEY Coffee Grinder


Acacia is a 3-in-1 camping system, with a spacious and weatherproof tent, inflatable carpeted base, and a dual-configurable canopy that can either insulate from the cold or protect from the sun.

Crowdfunding Campaign Page

Writing copy for this crowdfunding campaign page was relatively difficult, as I am not a coffee aficionado and I had to do a lot of research. Despite the challenge, my storytelling clearly resonated with people because the KEY Coffee Grinder from Weber Workshops collected $3,484,548 in pre-orders.

My recommendations on visual hierarchy and flow were also incorporated. I am especially proud of writing the responsibility mission and founder's statement. I published a blog post to to support the launch.

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