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Logitech Reach
The Product
Logitech Reach is a pro 2-in-1 webcam and overhead camera for creators, gamers, educators, and professionals.
My Role
As the Lead Copywriter, I wrote four landing pages ahead of the product launch to attract leads from distinct market segments. Next, I wrote the Indiegogo campaign page. During the lead generation campaign, I crafted alternate headline and tagline combinations to test for conversion rate optimization, and this directly led to an increase in performance.
Along with copy, I proposed visual concepts that helped the project team's designers bring the story to life, enhancing the impact of my words. I was also responsible for writing ad copy for Facebook and Instagram, and for editing email copy drafted by a junior copywriter.
The Indiegogo campaign reached its funding goal within five minutes after launching, and has received more than $600,000 in pre-orders to date.
Crowdfunding Campaign Page
