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The Hummingbird Espresso Portafilter
Product
Canal Seattle has designed a line of portafilters like no other. They're ultra-light, buttery smooth with low friction, and designed to work with a wide variety of machines. The Meticulous Espresso Portafilter by Canal is a collaboration with Kickstarter hit Meticulous Espresso.
Crowdfunding Campaign Page
I produced copy and visual concepts for the launch of Hummingbird Espresso Portafilter and Meticulous Espresso Portafilter by Canal Seattle. I first wrote copy for a landing page to collect leads, and then wrote a Kickstarter campaign page for the launch. I also assisted with marketing email copy.
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